About
About
CLIENTS
CLIENTS
Communication
Communication
Sponsorship
Sponsorship
Studio
Studio
Event
Event
contact
contact
contact@radiocheck.co+33 5 64 11 61 13

Etienne Cheli

Client
Etienne Cheli
Expertise
Social Media, Events, Sponsorship
Etienne Cheli
About project

Date: 2021-2026

Radio Check supported Etienne Cheli during his programme in the GT World Challenge Europe with BMW and Team WRT, delivering a complete communication and commercial support mission tailored to the standards of a world-class GT championship. Our objective was to elevate his digital presence, reinforce his brand, and structure the tools necessary to engage and retain partners.

Etienne Cheli

Our Mission

Social Media Management: Strategy, Content & Execution

We managed Etienne’s social media communication across the entire season, including:

  • strategic planning aligned with GTWC rounds and team milestones,
  • race-weekend storytelling, highlight posts and real-time updates,
  • content optimisation tailored to Instagram, Facebook, LinkedIn and TikTok,
  • audience engagement and community growth.

Goal: position Etienne as a professional, modern GT driver with a clear, consistent and engaging online presence.

Graphic Design & Visual Identity

Radio Check created the complete suite of visual assets supporting Etienne’s communication:

  • race visuals (results, schedules, grids, announcements),
  • branded templates reflecting BMW M Motorsport and Team WRT guidelines,
  • partner-focused designs to support visibility and activation.

Each visual contributed to a unified, premium and instantly recognisable identity.

Sponsorship Support & Commercial Development

We assisted Etienne in building and structuring his commercial environment by providing:

  • professional sponsorship decks tailored to GT racing,
  • development of a strong value proposition for partners,
  • communication tools for activation and retention,
  • ongoing advisory support during discussions with prospects.

Objective: help Etienne strengthen his commercial appeal and build long-term partnerships.

Sponsor Events & Partner Activations

Radio Check also supported Etienne in creating and delivering partner activations, including:

  • organisation and planning of sponsor events around GTWC rounds,
  • coordination of VIP experiences, paddock immersions and hospitality moments,
  • production of dedicated content for partners before, during and after events,
  • creation of activation concepts designed to enhance partner engagement and visibility.

Goal: turn each partnership into a high-value experience that strengthens loyalty and commercial impact.

A Mission Built for Top-Level GT Motorsport

This collaboration demonstrates Radio Check’s ability to support a driver in a top-tier championship through professional social media management, premium graphic design, structured sponsorship development and high-quality partner activations.

Etienne Cheli’s GT World Challenge Europe programme benefited from a modern, consistent and business-oriented communication framework aligned with the standards of international GT competition.

‍