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Ultimate Cup Moto

Client
Ultimate Cup Moto
Expertise
Head of marketing
Ultimate Cup Moto
About project

Date: 2023-2024

Radio Check supported the Ultimate Cup Moto championship with a full external marketing and communication direction, covering both strategic and operational responsibilities. Our mission was to structure the championship’s positioning, strengthen its commercial assets, and deploy a communication framework capable of supporting growth across teams, riders, partners and fans.

Ultimate Cup Moto

Our Mission

Marketing Direction & Product Strategy

We worked alongside the series management to define and optimise the championship’s marketing foundations, including:

  • positioning and value proposition within the European motorcycle racing landscape,
  • definition of product strategy and audience targets (teams, riders, partners, manufacturers, fans),
  • structuring of commercial narratives and benefits used in business development.

Goal: strengthen the identity and perceived value of the Ultimate Cup Moto.

Partner Management & Commercial Support

Radio Check supported all partner-facing operations, including:

  • creation of sponsorship material and tailored partnership offers,
  • communication and activation management before, during and after events,
  • development of visibility strategies to enhance partner ROI,
  • support in retaining and attracting institutional and commercial partners.

Our work contributed to building a sustainable, partnership-driven business model for the championship.

Communication Planning & Season Strategy

We delivered the complete communication roadmap for the season, including:

  • strategic communication planning aligned with the sporting calendar,
  • protocols for race-weekend coverage,
  • editorial messaging, tone of voice and content structure,
  • coordination of communication milestones for maximum visibility.

This ensured consistency and clarity across all championship touchpoints.

Daily Communication Operations

Alongside strategy, we managed all ongoing communication tasks:

  • social media content creation and publication,
  • community management and audience interaction,
  • official announcements, race updates and championship news,
  • real-time communication during race weekends.

Objective: maintain a high-quality, consistent and professional digital presence.

Creative Direction & Studio Production

Our creative studio produced all graphical and media assets required by the championship, including:

  • official visual identity and graphic templates,
  • race materials (schedules, grids, results, stories),
  • branded photo and video content for teams, riders and partners,
  • season storytelling and promotional content.

All assets were designed to reinforce brand consistency, clarity and professionalism.

Live Streaming Management

Radio Check also oversaw the live streaming operations of the championship, ensuring:

  • planning and coordination of live broadcasts,
  • integration of graphics, branding and partner visibility,
  • live communication to inform fans about streaming schedules and access,
  • alignment between streaming content and the overall communication strategy.

The goal was to enhance fan engagement and elevate the championship’s media presence through reliable, well-presented live coverage.

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